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FremantleMedia Takes on Bellator

FremantleMedia Enterprises inked a deal to represent Bellator Fighting Championships in the U.S. and international markets. Since its launch in 2009, Bellator has reached the rank of No. 2 promoter and producer of mixed martial arts.Currently in its fifth

Currently in its fifth season, Bellator airs in over 80 million homes on MTV2. Viacom recently acquired a majority stake in the company and will debut the program on Spike TV in early 2013.

"This deal further diversifies FME’s third party slate and builds on our reputation as experts at identifying and exploiting the potential of emerging brands," says David Ellender, FME’s global chief executive officer. "The sport of mixed martial arts is gaining momentum with fans worldwide, and we can see huge potential for the Bellator brand across all platforms, both in the US and internationally.”

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