FME will seek partners in a number of categories including apparel, fashion accessories, mobile phones and accessories, promotions, publishing (except partwork), sporting goods, stationery and toys.

"We are thrilled to represent such a fantastic entertainment property and classic gaming brand across parts of Europe," says Diana M. Dieckmann, vice president of licensing for the territories at FME. "FME is constantly seeking to extend new and exciting brands, and Sonic the Hedgehog complements our roster of successful licensing properties. We look forward to growing the licensing program for the number one gaming character in the world and hope that fans of the game will enjoy interacting with the character beyond the video games.”