FremantleMedia Enterprises has won the worldwide licensing, distribution, and home entertainment (excluding UK) rights for the BBC’s new Saturday prime time family drama series, “Merlin.”

“Merlin” is produced by Elizabeth Murdoch’s Shine Productions, which is responsible for a string of hits, among them “Sugar Rush” in the UK and “Ugly Betty” in the United States.

FremantleMedia expects to focus licensing products across the product categories on characters and storylines.