FremantleMedia Australia has appointed Zara Curtis as general manager of its content creation division, Spring. Curtis joins Spring from NewsLifeMedia where she was commercial director. She brings to the new role more than 18 years experience in media, brand marketing, digital and advertising sales.
As general manager, Curtis will build on the commercial relationships Spring has established with its customer base, as well as explore numerous avenues for further growth in the digital space.
“Zara’s track record in the media industry, and especially in the magazine sector, is second to none. Her depth of experience in building and managing relationships with agencies and clients will be invaluable for Spring’s development, as will her flair as a future-thinker,” says Ian Hogg, regional chief executive officer, Australia and Asia Pacific, FremantleMedia.
Launched in September 2011, Spring was created to work with Australasia’s leading brands, agencies and broadcasters to produce affordable content solutions including advertiser-funded projects and multi-platform iterations. Spring also works with FremantleMedia Enterprises, the brand extension arm of FremantleMedia, to enhance brand opportunities for clients.