The Hard Rock Hotel & Casino Las Vegas has secured a marketing and media deal with Frederick's of Hollywood, which includes merchandise presence throughout the resort's retail channels.
The agreement sees brand collaboration on product integration, social networks, cross promotion initiatives and co-branded events.
"We have entered a strategic alliance by which Frederick's of Hollywood and the Hard Rock Hotel & Casino Las Vegas will enhance each other's brands," says Thomas Lynch, Frederick's chief executive officer. "With a similar customer demographic and attitude, we have the opportunity to more effectively reach our targeted customer."
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