Formula Fun Entertainment has launched the new Franco and Formula One website, as part of it’s lead up to the TV series, “Franco and Formula One,” set be broadcast in more than 30 countries next year.
The website includes a variety of interactive activities for kids, designed to introduce them to the world of motor racing and the Franco and Formula One brand. Kids can design their own racecar, enter Raceworld and win the Continent Cup.
To mark the launch of the website, two competitions are taking place–Draw a Car and Share a Story–where children have the opportunity to see their car design or story featured in an upcoming episode of the TV series.
“Due to strong unsolicited demand we were getting from children and fathers from the racing community, the website is an ideal way to engage children with the brand ahead of the TV series,” says Marina Nichols, creator, Franco and Formula Fun.
The Franco TV series is being produced by Irish studio, Telegael, in partnership with Formula Fun Entertainment. The TV series won the MIP Junior Licensing Challenge for most promising property in 2010.