"The performance of 'PopPixie' so far has been very positive, and it has all the signs of becoming a hit. The ratings on France 3 have gone up every week, which should encourage all our other broadcasters. It is also good news for our master toy partner, Bandai. We believe that PopPixie can achieve the same success as Winx Club."
Bandai toys launch widely into French retail in October. Ferrero already has sold 12 million PopPixie Kinder eggs, and the magazine sells 60,000 and 100,000 copies a month in Italy and Russia, respectively. Other licensees include Mirtillo (apparel, Italy), Carel (apparel, France), Leomil (footwear, France, Spain, Portugal, Nordic) and Paglieri (hair accessories, Italy). BTS and stationery will be with Paxos (Greece, Germany), Josman (Spain), Artimbal
The pixies and the other characters in their home of Pixieville lend themselves seamlessly to collecting, fashion, accessories and toys, and Rainbow is looking for partners to extend a brand that already has made a strong start.
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