Twentieth Century Fox Home Entertainment has partnered with Little Debbie to promote the DVD release of the animated movie Rio, which has set home entertainment industry records by selling 2.5 million units during its August release.
In addition, Little Debbie will promote the sweepstakes with Little Debbie/Rio displays in 6,000 supermarkets across the country; sweepstakes information printed on select Little Debbie snacks; TV commercials; social media support; and some stores are offering free Little Debbie products with the purchase of the Rio Blu-ray or DVD.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
You May Also Like