Fox Signs Groovy Asia for Anarchy

Targeted to men ages 16-34, the Sons of Anarchy range will feature the logos and emblems that appear heavily in the biker series, including the clubhouse insignia and mottos “Fear the Reaper” and “Men of Mayhem.”

Products from Groovy’s licensing range include fashion t-shirts, vests and caps, plus accessories such as mugs, wallets, belts and key chains.

The first wave of the collection will launch at U.K. retail this summer, with a second wave in September. Germany, Austria and Holland will launch this fall.

“Our team absolutely loves ‘Sons of Anarchy.’ We have been watching the show’s development over the years and we are thrilled that we have acquired the license to develop a product range that will have a definite European look and feel,” says Martin Butler, managing director, Groovy Asia. “The U.K. high street