Twentieth Century Fox has named Zachery Eller as senior vice president, partnership marketing and promotions.
As head of partnerships and promotions, Eller will oversee all of the studio’s domestic activities in this area. Eller will report to Tony Sella, chief creative officer, and Oren Aviv, chief marketing officer.
Eller most recently served as vice president, international promotions and licensing at Sony Pictures Entertainment. Under his leadership, Sony formed integral partnerships with such major brands as Coke, Ford, 7-Eleven, Carrefour, Visa and McDonalds; media organizations News Corporation and Viacom; and digital partners LG, Google, Vodafone and T-Mobile.
Prior to that, Eller was executive director, media and promotions for Sony Pictures Digital.
“As we continue to build and shape our domestic marketing team for the future, Zac is an essential part of that evolution,” say Sella and Aviv. “We are lucky to have such a proven and strategic executive overseeing our promotions team.”