Twentieth Century Fox Television recently named veteran entertainment marketing executive Jeffrey Godsick president of Fox Consumer Products reporting to chairmen Gary Newman and Dana Walden.
“Jeffrey is a one of the most respected marketing executives in this industry, and we leapt at the chance to bring him on board to lead our consumer products division,” says Newman. “His track record on the features side has been remarkable, and he understands brand stewardship better than anyone in his field.”
“Fox has some of the most powerful and influential brands in television and film and I am thrilled for the opportunity to devise strategies to maximize their value,” says Godsick. “We are in the midst of an expansion in the points of consumer consumption, which amplifies the demand for creativity.”
As part of his overall strategy, Godsick will focus on the development of social media with several apps in the works as well as international expansion in emerging markets including Russia, and the upcoming sequels to Avatar currently slated for holiday 2014 and 2015. Godsick, who began his tenure at Fox in 1995 as senior vice president of publicity, was most recently senior executive vice president of the feature film division.
