“Jeffrey is a one of the most respected marketing executives in this industry, and we leapt at the chance to bring him on board to lead our consumer products division,” says Newman. “His track record on the features side has been remarkable, and he understands brand stewardship better than anyone in his field.”
“Fox has some of the most powerful and influential brands in television and film and I am thrilled for the opportunity to devise strategies to maximize their value,” says Godsick. “We are in the midst of an expansion in the points of consumer consumption, which amplifies the demand for creativity.”
As part of his overall strategy, Godsick will focus on the development of social media with several apps in the works as well as international expansion in emerging markets including Russia, and the
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