The appointments mark the first time that Fox Consumer Products has placed representation in China.
In Latin America, Fox Consumer Products has named CPL to oversee its priority brands across Central America, Colombia, Peru, Ecuador and Venezuela. With over 29 years in the region, CPL is one of the largest agencies in Latin America and represents the region's most prestigious companies.
In Asia, China will be represented by Shanghai-based Skynet who oversees some of China's biggest brands across the country's largest network of licensees, while Korea will be represented by Cocoban, one of Korea's most exciting agencies, representing some of the world's biggest brands across licensing, interactive and exhibitors.
The new agencies will primarily focus on global priority brands “The Simpsons,” “Glee,” Alvin and the Chipmunks and Ice Age across apparel, back-to-school, toys and food categories. In addition to priority brands and categories, they will also focus on growing opportunities for the Alien franchise as well as the collectibles market.
In addition to the new agents, Fox Consumer Products appointed Sammy Nieto as Director of Licensing for Asia Pacific and Latin America.
FCP is also pleased to announce two promotions and a new hire in its U.K. office: Jennifer Buchanan has been elevated to Vice President of European Licensing for Europe, Middle East and Africa, and Louise Collins has been elevated to director of U.K. Licensing, while Rob Hall has joined FCP as Retail Director for EMEA.
"These appointments are consistent with our strategy of building our business overseas and we think we have the right pieces in place to develop some really strong programs in some of the world's fastest growing markets," says Robert Marick, executive vice president of Fox Consumer Products.