Shine America, Fox Broadcasting Company and ACTV8.ME have launched a new app designed to accompany the third season of reality-competition series “MasterChef,” which began airing June 4.
The app creates an interactive, second-screen experience for viewers. The app can be synchronized with the live show or a DVR recording for real-time interaction with the show and other “MasterChef” fans.
"We're always looking for new ways to enhance and extend the Fox experience for our viewers, and the ‘MasterChef’ app is a perfect way to do that,” says Bill Bradford, senior vice president of digital media, Fox Broadcasting Company. “Not only does it give ‘MasterChef’ fans new, creative ways to engage with their favorite show, but it also allows us to forge deeper connections with our audience."
Through the new app, viewers can earn badges by watching and answering episodic trivia, download recipes from each episode, chat about the show in real-time via Twitter and Facebook and watch quick video tips from the contestants. It also features an in-app store of MasterChef merchandise.
"MasterChef is the ideal format to create this type of deep interactive experience,” says David Anderson, senior vice president and head of digital, Shine America, the company that produces the show. “MasterChef is a brand that's all about inspiring home cooks throughout the world, so we've designed this app to feature the best recipe content, tips, and instructional videos that will allow the viewer to bring the show right into their own home and lives."
The app is now available on the Apple iOS App Store, and an Android version will be available in the coming weeks.