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Fox Jumps Head First into Fashion

Twentieth Century Fox Consumer Products is taking the idea behind its successful partnership with The Simpsons and designer Jeremy Scott and adapting to it other popular properties, including Rio, Ice Age and The Family Guy.Dolce & Gabbana will take t

Dolce & Gabbana will take the Rio franchise under its wing for a line of infant summer clothing that will take inspiration from the animated film; Benetton has announced a The Simpsons line under the Sisley brand that will launch this fall/winter and be will be followed with a spring/summer collection in 2013; and Forever 21 will throw its hat in the ring with a small assortment of The Simpsons tees for men and women. 

“Our success earlier this year with Jeremy has allowed us to spread our wings in the fashion industry and look for new opportunities,” says Jeffrey Godsick, president, Fox Consumer Products. “These deals represent both the versatility of these great properties and our willingness to take them to a new and exciting level.”

Fox Consumer Products will also return to some of its most trusted fashion retailers for new lines of t-shirts and children’s wear. Long-term global partner H&M will introduce new branded collections for every season, starting with a new The Simpsons-themed boys wear for the spring/summer, available now. Just in time for the release of Ice Age: Continental Drift this summer, the retailer will roll out a line of Ice Age t-shirt designs and a new collection of men’s Family Guy t-shirts is expected this fall.

Following the success of its last Ice Age collection, international mid-tier clothing retailer C&A is back on board with a direct-to-retail deal for the latest Ice Age film and will launch its first-ever boys wear collection for The Simpsons this winter.

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