Twentieth Century Fox Consumer Products has secured new retail partners for the Family Guy program in the U.K.
In the U.K., Family Guy has expanded beyond its core retail channels, which include HMV and play.com, into high street stores such as Topman and Primark, as well as grocers.
Bravado has renewed its apparel license and will continue to make t-shirts for Tesco, Asda, HMV and play.com. Products from other apparel partners, such as Somerbond (nightwear/loungewear), Roy Lowe (socks) and Brand International (slippers), are available at major high street retailers, including Tesco, River Island and Next. New licensee Poetic Gem has recently signed to supply adult essentials into George at Asda.
In Europe, Family Guy is attracting a growing fan base in the key markets of Germany, Italy, Spain and the Nordic region. Long-term FCP partner H&M will continue to introduce new Family Guy apparel lines to high street stores worldwide. Further apparel partners include Contrast and CD Specialisten Rockhouse AB (Nordic), Santex, Fipo and United Labels (Germany, Austria, Switzerland), Boibe (Spain) and Italian Brands (Italy).
“Family Guy boasts one of the most loyal fan bases,” says Carl Lumbard, senior vice president and managing director, EMEA for Fox Consumer Products. “We are committed to forging new partnerships and delivering new initiatives to satisfy consumer demand through the intelligent use of creative assets and the expansion of our retail reach. This is an exciting time for the Family Guy franchise as we take the brand to a new level in the region.”