Fox Extends Int'l. "Simpsons" Program; Plans for Rio

Key partners are helping to ramp up Fox Consumer Products’ The Simpsons activity in Europe, including a retail exclusive with Tesco.New international partnerships for The Simpsons include Paul Lamond Games in the U.K. and Ireland for kids’ ji

April 6, 2018

Key partners are helping to ramp up Fox Consumer Products’ The Simpsons activity in Europe, including a retail exclusive with Tesco.

New international partnerships for The Simpsons include Paul Lamond Games in the U.K. and Ireland for kids’ jigsaw puzzles, Easepal Enterprises for The Simpsons and Ladies of Springfield car accessories, as well as the Tesco exclusive in the U.K. for Simpsons Fromage Frais from MLC.

Meanwhile, Sahinler France has developed outerwear and essentials based on the line. Also in the country, MGM/WSL will introduce The Simpsons-branded acoustic and electric guitars with accessories, including guitar straps, guitar covers and plectrums.

Fox has also announced plans for a new feature-film adventure,

Rio,

for 2011. The upcoming movie is a new family adventure from the creators of the Ice Age franchise and set in the colorful city of Rio de Janerio. Fox Consumer Products will develop an extensive merchandising and retail program. THQ, Inc. and HarperCollins are already

confirmed as partners; a master toy partner and national QSR promotion will be announced shortly.