The branding initiative will target a diverse consumer base, including boys, girls women and men in key markets around the globe.
Products will include Duff Beer, a Ladies of Springfield fashion brand inspired by Marge Simpson and sisters Patty and Selma, a Bart Sports line of sporting gear, a Team Simpson line inspired by the upcoming Olympic Games in London and the launch of the I Heart Maggie program designed exclusively for tween and teen girls.
Fox Consumer Products has also developed a global direct-to-retail partnership with H&M to carry branded apparel and accessories.
“‘The Simpsons is not just a television show, it has defined pop culture for over two decades, appealing to an eclectic, worldwide fan base,” says Robert Marick,
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