Ice Age, Alvin and the Chipmunks
Diary of a Wimpy Kid,
Twentieth Century Fox is developing an on-going line of products and retail programs.
Ice Age: Continental Drift 3-D
(summer 2012), merchandise will span publishing, video games, toys and stationery.
(holiday 2011), another 3-D feature, will see products in toys, interactive and stationery.
This fall, in conjunction with the DVD release of
Diary of a Wimpy Kid
and the fifth book release, Fox will roll out back-to-school merchandise and the Cheese Touch Game from Pressman Toys.
Diary of a Wimpy Kid: Rodrick Rules
will hit theaters in spring 2011, along with a variety of merchandise in apparel, books and novelty items.
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