Fox Builds Product Programs for Ice Age, Others

Ice Age, Alvin and the Chipmunks

and

Diary of a Wimpy Kid,

Twentieth Century Fox is developing an on-going line of products and retail programs.

For

Ice Age: Continental Drift 3-D

(summer 2012), merchandise will span publishing, video games, toys and stationery.

Chipwrecked

(holiday 2011), another 3-D feature, will see products in toys, interactive and stationery.

This fall, in conjunction with the DVD release of

Diary of a Wimpy Kid

and the fifth book release, Fox will roll out back-to-school merchandise and the Cheese Touch Game from Pressman Toys.

Diary of a Wimpy Kid: Rodrick Rules

will hit theaters in spring 2011, along with a variety of merchandise in apparel, books and novelty items.