Fox Beefs Up Video Game Biz with New Hire

Fifteen-year interactive and licensing veteran Gary Rosenfeld was recently appointed to senior vice president of new media licensing for Twentieth Century Fox."Gary has a phenomenal background in new media and video game licensing and will bring a we

April 6, 2018

Fifteen-year interactive and licensing veteran Gary Rosenfeld was recently appointed to senior vice president of new media licensing for Twentieth Century Fox.

"Gary has a phenomenal background in new media and video game licensing and will bring a wealth of knowledge and insight to our team," says Elie Dekel, executive vice president of Fox Licensing and Merchandising. "We're looking forward to his leading our group into brave new territory as we expand our video game business."

Rosenfeld previously served as senior vice president of business development at THQ. While there he managed global activity for product acquisitions and licensing, where he secured long-term agreements for licensing rights to create video games for properties such as Ultimate Fighting Championship and Warhammer 40K.

At Fox, Rosenfeld will explore growth opportunities in the PC online game space and new partnerships with other gaming platforms, beginning with the company's upcoming properties,

Avatar

Night at the

Museum 2: The Battle of the Smithsonian

Ice Age 3

and more.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.