Twentieth Century Fox Consumer Products has appointed Bettina Koeckler as senior vice president, EMEA, in a move to extend its brand in the region.

In her new role Koeckler will lead Fox’s European operations, building on the strength of recent successes such as the launch of “Ice Age Live!,” the opening of 4D theme parks attractions and the growth of brands such as The Simpsons and Family Guy.

Koeckler, who is co-chair of the Licensing Industry Merchandisers’ Association’s global marketing and membership committee, brings more than 18 years of experience to the company. She most recently served as senior vice president and general manager for global consumer products at Rainbow, where she oversaw properties such as Winx Club, PopPixie and Mia and Me.

Prior to Rainbow, Koeckler spent three years at Chorion. She also spearheaded the Should Have Gone to Specsavers promotion with the Mr. Men & Little Miss brand, which won the U.K. Licensing Excellence award in 2011.

“We’ve brought someone aboard who has impacted not only companies throughout her career, but the entire EMEA region,” said Jeffrey Godsick, president, FCP. “Bettina’s record of creativity combined with an unmatched stable of relationships and retail experience has resulted in success and accolades throughout her career that I know will enhance our efforts in the region.”