Twentieth Century Fox Consumer Products has appointed License to PR to manage all the trade and consumer publicity for its portfolio of movie and entertainment brands in Europe.
License to PR specializes in creative communications for the licensing
industry and will work on brands including The Simpsons, Glee, Family Guy, James Cameron's Avatar and the Ice Age franchise.
"We're delighted to be welcoming License to PR as the new retained PR agency for Twentieth Century Fox Consumer Products," says Carl Lumbard, senior vice president and managing director of Fox Consumer Products Europe. "The agency has displayed clear knowledge of the licensing industry and the team clearly have the creativity, expertise and contacts to further the profile of our brands in the trade and consumer media."
License to PR also represents Warner Bros. Consumer Products, Turner CN Enterprises, Entertainment One, Discovery Enterprises International and Fluid World, the U.K. licensing agent for Sanrio, owners of the Hello Kitty brand.