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Foundry Big & Tall Joins JCP's Growth Brands Division

JCPenney is rolling out The Foundry Big & Tall Supply Co., a men's retail concept, under its newly formed growth brands division. A five-year plan includes 300 stores and an e-commerce site.The 6,000-square-foot standalone stores will feature a wide r

The 6,000-square-foot standalone stores will feature a wide range of national men's brands, as well as private brand merchandise from The Foundry Big & Tall Supply Co. Categories will include sportswear, tailored clothing, athletic, basics, footwear and accessories. Ten of the specialty stores are expected to open their doors in May 2011, followed by an e-commerce site launch in April 2011.

Steve Lossing has been appointed to president of The Foundry, where he will oversee overall retail operations. He's been in the menswear market for more than 20 years, including eight years with JCP.

"With big and tall customers making up more than 50 percent of the male population and spending nearly $6 billion on apparel, footwear and accessories, we saw an opportunity to serve the fashionable and professional big and tall customer who is often frustrated by the lack of sizes and fits, availability of brands and the overall lack of customer service in their category," says Myron E. Ullman III, chairman and chief executive officer of JCP. "Offering an upscale environment and extensive assortments of apparel, footwear and furnishings created with them in mind, The Foundry Big & Tall Supply Co. is positioned to address all of the needs of the big and tall customer—one of the largest and fastest-growing segments in the market place today."

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