Gio Forbice's Forfex brand is collaborating with Sanrio to celebrate the company's 50th anniversary. The Forfex Sanrio collection will be available at European stores in September.

The collection picked four Sanrio characters to create original graphics inspired by the “Chaos” concept: Hello Kitty, My Melody, Badtz Maru and KeroKeroKeroppi; comprises shoe styles, a shoe bag, an iphone cover and 3 t-shirts created in collaboration with the worldwide famous photographer Keiichi Nitta.

The Forfex X Sanrio is a super limited edition collection, launching in an exclusive preview at Colette in Paris during Men's fashion week and shown at the Espace Evolution at Rendez Vous.