Ford Mustang Inspires Men's Fragrance

The Beanstalk Group developed a strategic brand license agreement between its client Ford Mustang and Estée Lauder’s Aramis and Designer Fragrances. Together, they will introduce Mustang, a new men’s fragrance due in July in retailer

April 6, 2018

The Beanstalk Group developed a strategic brand license agreement between its client Ford Mustang and Estée Lauder’s Aramis and Designer Fragrances. Together, they will introduce Mustang, a new men’s fragrance due in July in retailers including Sears and at mass merchants and chain drugstores in August.



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