AutoOcar has been signed to develop the first Bluetooth controlled die-cast model car for Ford Motor Company.
The Ford premium Bluetooth enabled die-cast car range is due to launch in early 2011 at retail with models for the Ford Focus RS500, Ford Fiesta and Ford Mustang GT at 1:43 scale. The cars are able to be controlled remotely by iPhone and Android phones with Bluetooth technology and will be available across Asia, Europe and North America. Application software will be downloadable from the AutoOcar portal, Android's Market and the Apple iTunes Store for the iPhone and iPod Touch.
Beanstalk brokered the deal on behalf of Ford Motor Company.
"This licensing partnership with AutoOcar supports Ford's position at the forefront of modern mobile technology," says Josephine Law, director of brand development in Asia. "Beanstalk is pleased to help Ford leverage its distinct brand heritage by offering consumers new ways to embrace the brand and its nameplates."