FremantleMedia Enterprises has secured worldwide licensing rights to the brand Loteria. Sold in Mexico for more than 200 years, the Loteria game is similar to Bingo but uses images instead of numbers.
FME is actively pursuing licensing partners for Loteria across key licensing categories including toys & games, gifts & novelties, apparel, interactive & mobile, education & learning, and food & beverage.
“FME is excited to represent Loteria and bring its brand values to a broader audience with new product extensions," says David Luner, executive vice president of interactive and consumer products for FremantleMedia Enterprises North America. "Loteria’s recognizable imagery is appealing across multiple categories making it a great addition to FME’s global family of brands.”