FME Teams With Martha Stewart

FremantleMedia Enterprises has signed a first-look and development deal with Martha Stewart Living Omnimedia to identify the next generation of lifestyle talent for programming under the Martha Stewart banner. Together FME and MSLO plan to develop a

April 6, 2018

FME Teams With Martha Stewart
MarthaStewart_0.jpg

FremantleMedia Enterprises has signed a first-look and development deal with Martha Stewart Living Omnimedia to identify the next generation of lifestyle talent for programming under the Martha Stewart banner. 

Together FME and MSLO plan to develop a pipeline of talent across food, fashion, home and gardening for both television and digital video programming.

“FME is a key player in the global content and brand space, and we’re delighted to be working with them to find the next big lifestyle superstars,” says Lisa Gersh, president and chief executive officer, MSLO. “They’ll help us deliver on our goal of putting our considerable expertise in everything from cooking and décor to gardening and crafting in easy reach of consumers wherever they are and on whatever platform they’re engaging with, from smartphones and tablets to TVs and social media.”

Both FME and MSLO are among the world’s

Top 125 Licensors

with FME ranking No. 39 and MSLO coming in at No. 44.

“Martha Stewart is a lifestyle legend,

and her team is the best in the business at discovering and developing new talent,” says David Ellender, global chief executive officer, FME. “Combining America’s best-known domestic and lifestyle expert with the industry’s most successful distributor of multi-format brands is a really exciting prospect.”

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