Giochi Preziosi will create a range of Tree Fu Tom toys including action figures, playsets, role play items and vehicles, both in the U.K. and across Europe. It will also have the exclusive right to manufacture the licensed products for sale anywhere in the EMEA region.
FremantleMedia Enterprises has also announced new broadcasters across the globe, including Switchover Media (K2 and Frisbee) in Italy, NRK in Norway, YLE in Finland, Knowledge Network in British Columbia, BBC Kids in Canada and VRT (Ketnet) in Belgium.
“Today’s news confirms Tree Fu Tom’s status as the major new player in the global preschool market,” says Sander Schwartz, president, FME Kids & Family Entertainment Division. “With a significant partnership in place with one of the world’s leading and most experienced companies in the toy market, TV sales to a number of key international broadcasters, consistently superhero ratings on CBeebies and loads more exciting news in the pipeline, it really is Tree Fu Go!”