FME to Represent Discovery Brands in Europe

FremantleMedia Enterprises has signed a deal with Discovery Communications to represent some of its brands across the U.K. and parts of Europe, including "American Chopper," "Miami Ink" and "LA Ink."The deal builds on the com

April 6, 2018

FremantleMedia Enterprises has signed a deal with Discovery Communications to represent some of its brands across the U.K. and parts of Europe, including "American Chopper," "Miami Ink" and "LA Ink."

The deal builds on the company's relationship in North America, where FME already represents these brands. Additionally, FME will represent "Deadliest Catch," produced by Original Productions, across parts of Europe.

FME will be looking for licensing partners across parts of Europe and the U.K. in categories including consumer products and merchandise, live events, publishing, sponsorship, promotion and interactive.

"The Discovery brands are distinct, offering licensees a breadth of opportunities, and we're looking forward to growing the licensing program so fans can engage with these shows beyond the TV screen," says Mark Newton, executive vice president of licensing, EMEA, FME.

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