License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

FME Renews U.K. X-Factor Pizza Deal

Dr. Oetker's Chicago Town Takeaway pizza brand has renewed its deal with FremantleMedia Enterprises for limited edition "The X-Factor" pizza for the second year running. Last year, the Chicago Town program drove more than £7 million of incremental sales to the category, and the U.K. campaign was hailed as the biggest and most successful for frozen pizza in the last five years.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish