FME Renews U.K. X-Factor Pizza Deal

Dr. Oetker's Chicago Town Takeaway pizza brand has renewed its deal with FremantleMedia Enterprises for limited edition "The X-Factor" pizza for the second year running. Last year, the Chicago Town program drove more than £7 million of incremental sales to the category, and the U.K. campaign was hailed as the biggest and most successful for frozen pizza in the last five years.