FremantleMedia Enterprises signed a pan-European partnership for the Rebecca Bonbon brand with Stardoll, the online fashion community and world’s largest website for teen and tween girls. The deals builds on the U.S. partnership that launched in August.
The partnership will run for an initial three-month period from late October in the U.K., France, Germany, Italy, Benelux and the Nordics. Members of the Stardoll community invited to join the “Rebecca Bonbon Club,” which offers exclusive video content, fan forums, competitions, a virtual treasure hunt and a Rebecca Bonbon store that sells unique virtual products including fashion items and accessories.
“The popularity of the Rebecca Bonbon brand is growing rapidly throughout Europe, supported by an ever increasing number of licensees and products at retail,” says Mark Newton, FME’s executive vice president of licensing for Europe, the Middle East and the Americas. “As the world’s most stylish French Bulldog, Rebecca Bonbon makes a natural partner for Stardoll and the site is the perfect platform for us to continue building awareness of the brand among the site’s target demographic of tween and teen girls.”
“We are super excited to be extending our partnership with FME across Europe,” says Chris Seth, Stardoll Media executive vice president and general manager. “The animated response from our US community to the arrival of Rebecca Bonbon on Stardoll confirms our earlier hunch: that our two brands are truly a match made in heaven.”