FME will use BDA to develop and execute merchandise for such properties as "American Idol," "America's Got Talent," "The Price is Right," "Family Feud" and other classic game shows.
BDA has partnered with FME since the debut season of American Idol. Past projects include Coca-Cola co-branded judges' cups, talking bobbleheads, apparel and special finale merchandise. BDA and FME have several projects in development to celebrate the U.S. debut of "The X Factor" this fall.
"We needed a creative and innovative merchandise partner who understands how to capture the essence of our various properties with an assortment of product that delivers added promotional and brand value to our partners and consumers," says David Luner, executive vice president of interactive and consumer products for FremantleMedia Enterprises, North America. "BDA has been a long-term partner that we can rely on to deliver complete merchandise solutions and turn-key promotional campaigns."
"We've had great success the past 10 years providing branded merchandise for FremantleMedia Enterprises and we're thrilled to expand our partnership," says Jay Deutsch, chief executive officer and co-founder of BDA. "This is a tremendous opportunity for our L.A.-based entertainment team to exhibit their expertise and ability to connect viewers to their favorite programs."