Chris Arrowsmith has been named vice president of live experiences, U.K.; Margee Brown is now the creative development director for Asia-Pacific; and Thekla Orfanos will take the role of sales and marketing manager for Asia-Pacific.
FME’s live experiences division was launched in 2010 to produce live events throughout Australia for brands such as MasterChef, Grand Designs and QI. The new division will look to grow the live event category throughout the EMEA.
"We take a 360-degree approach to each of our owned or managed properties in order to identify key opportunities for new ventures and brand extensions, and live experiences form an important part of this strategy,” says David Ellender, chief executive officer, FME. “These appointments show the rapid growth of the division worldwide as we look to extend our rich catalogue of brands into the live events and experiences arena.”