FME Brokers Fitness Deal

FremantleMedia has come to Licensing Expo with new distribution deals for its shows “Monsuno” and “Gojband,” as well as new licensing announcements.As the licensing agent for Condé Nast brands, FME has brokered a deal betwee

April 6, 2018

As the licensing agent for Condé Nast brands, FME has brokered a deal between the publishing company and fitness equipment provider, Cap Barbell for a line of fitness products branded under the Self magazine franchise. The line will include yoga mats, exercise balls, aerobic steppers, weights, resistance products, pedometers, heart rate monitors and more.

“Self inspires 13 million women to take action in their lives, and this exciting new line of fitness products is another way we will help them tap into their best selves,” says Lucy Danziger, editor-in-chief, Self. “Everyone at Self is proud to be creating fun, new beautifully designed workout tools with our partners at Cap Barbell.”

In distribution news, FME has confirmed six new international TV distribution deals for boys’ action-adventure show “Monsuno,” as well as a deal with Cartoon Network in the U.S. for its animated comedy, “Grojband.”

“Monsuno” will now be broadcast on free-to-air channels including CITV in the U.K., Switchover

Media (K2) in Italy, RTVE (Clan) in Spain, YTV in Canada, Spacetoon in the Middle East, and Nine Network’s GO! channel in Australia.

“We are incredibly excited to announce these new programming deals which further demonstrate the worldwide appeal of ‘Monsuno,’” says Andrew Berman, vice president, distribution, FME Kids & Family Entertainment. “The TV series and related merchandise have been very successful in the U.S. and we’re confident ‘Monsuno’ will fast become a powerful force in the global boys’ action arena.”

FME is currently seeking phase three category partners across games, outdoor toys, dress up and role play, activity and craft, board games and puzzles.

FME also recently signed a distribution deal with Cartoon Network for the U.S. broadcast rights to the animated comedy series, Grojband.

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