FremantleMedia has integrated its gambling division with FremantleMedia Enterprise (FME) and appointed Simon Murphy as head of gambling. Murphy will be responsible for building FME’s brand presence and distribution for the company’s online, land-based and mobile gambling initiatives.
“Now that the business is of sufficient scale, we believe it is ready to be integrated within FremantleMedia Enterprises which is the main commercial brand extension arm of FremantleMedia,” says Mel Alcock, chief executive officer of FremantleMedia Enterprises. “We look forward to combining Simon’s experience and our expertise in extending major brands into cross platform entertainment.”
