Fluid World Names Arcan Brand Manager

At Fluid World, Arcan will work with retailers and develop new business for Sanrio's character portfolio. She will be working on upcoming Hello Kitty collaborations and activities in celebration of Sanrio's 50th anniversary.

Arcan previously served as senior licensing manager at 4Kids Entertainment, where she managed EMEA programs in fashion, accessories and home. Prior to that, she has worked at Nelvana and was also a buyer at Hamleys and Clinton Cards.

"We're delighted to be welcoming Sandra into the team," says Libby Grant, brand director at Fluid World. "Our retail strategy is central to everything that we do and we're pleased to be able to offer our licensees and retail partners a dedicated person to champion our brands and maximize the potential of our licensed products at retail, as well as developing new business areas with our retailers in mind."