April 6, 2018
Fluid World will now handle the licensing, PR and marketing for the brand in the U.K. and Ireland, working to develop a merchandise range in the U.K. that appeals to consumers of all ages.
"Fluid World is proud to be working on such a prestigious property and extending our portfolio," says Andrew Lane, chief executive officer, Fluid World. "The brand has such strong heritage in the U.K. and we look forward to contributing to its further growth and success over the coming years."
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