“We’re extremely pleased to have partnered with Fluid Sports on this exciting new project," says Ilaria Rossi, licensing manager for Adidas Italy, who manages the AC Milan Licensing business from Adidas headquarters in Monza. “We have been impressed with Fluid’s knowledge and understanding of the U.K. licensing marketplace, Tom Howgate’s connections with the licensee and retailer fraternity, as well as Fluid’s track record of delivering outstanding results for the other football clubs with whom they work."
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