Five Snaps Up "Ben and Holly"

The show, which is produced by the team behind "Peppa Pig," will start in April 2010. Fourteen licensees have already secured rights to the brand, covering all major product categories. Penguin will be the first to launch in March 2010 with a comprehensive publishing range that includes story, activity and novelty books. The full licensing product range will be available at retail beginning in July, including the toy range from Golden Bear.