Fisher-Price Takes Lead on Two Properties

In a deal with Chorion, Fisher-Price will create a line of plush, playsets, figures, musical toys, and vehicles based on “The Mr. Men Show,” which launches in early 2008 on Cartoon Network in the U.S. and on Five in the UK on the Milkshake! morning children’s programming block. The series is based on the

Mr. Men

and

Little Miss

books; products will roll out in the UK in 2008 and other territories in 2009.