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Fisher-Price Sews up Sock Deal

Fisher-Price, a subsidiary of Mattel, has partnered with United Legwear Company to manufacture and distribute multi-product legwear lines for infants and toddlers. The products will be available next spring.The girls and boys legwear line will include ank

The girls and boys legwear line will include anklets, crew socks, bobby socks, tights, booties and slipper socks with gripper bottoms that feature Fisher-Price BabyGear characters, styles and themes. Slipper socks will feature animals from the Fisher-Price Luv U Zoo collection, including pink giraffes, purple hippos, monkeys, lions and pandas.

“We’re excited to extend our 80-year brand heritage to the legwear category with a reputable company like United Legwear,” says Andrew Chi, Fisher-Price’s marketing director for consumer products. “Consumers and their children have an affinity for our beloved characters and we look forward to offering adorable, fashionable and high quality legwear products for their children.”

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