Fisher-Price, Mayfair Partner on Collection

Fisher-Price and Mayfair are teaming up for a new line of Fisher-Price-branded layette and playwear for newborns, infants, and toddlers due in September at select Sears stores. The line will feature layette for newborns, including onesies, bibs, booties, and hats. For infants and toddlers, the collection will include playwear such as sweaters, pants, coveralls, and more. The full apparel line will utilize the Fisher-Price “Animals of the Rainforest” design, which is also a popular theme across the brand’s sleepwear, bedding, and Baby Gear product lines.