The toy line will be based on the CG-animated show “Mike the Knight,” a new TV series for preschoolers co-produced by Hit Entertainment and Nelvana, that transports kids to a world of castles, dragons, and trolls.
Fisher-Price is planing a variety of items for boys and girls ages 2 including role play, playsets, plush, figures and preschool toys.
The first items are scheduled to launch in the U.S. and Canada in fall 2013 with a global distribution beginning in fall 2013.
“Mike the Knight” currently airs in the U.S. (Nickelodeon and Nick Jr.), Canada (Treehouse), the U.K. (Cbeebies), Australia (ABC) and France (TF1), and is slated to launch in more than 20 more territories in the coming months.
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