unveiled (and screened) its video game for PlayStation 2, Xbox, and GBA, under license from 2k Sports. Here's what I mean and here's why. The game, beyond visually stimulating and interactive (you can create your own player down to hair color treatment), brands the
, features the likenesses of players, and brands several hotels where
is held (including the Borgata, down to the carpet on the floor). More than one brand and entertainment working seamlessly in the same environment. More, more, and more is what has kept Fisher-Price entertaining kids for 75 years. But that's not limited to the U.S., as Fisher-Price Friends (the licensing division for preschool TV shows) looks to international properties not yet on air in the U.S. As related in the article, "you never know where the next trend will come from." Next month, I'll reveal the five finalists and winner of the MIPCOM Junior Licensing Challenge, being held October 14 in Cannes, France. Judged by an international jury, the winner surely will get play in the world of broadcast, licensing, and merchandising. I was negligent last month in this column by not including keynote presentations at MIPCOM from Howard Roffman of Lucas Licensing and Dan Romanelli of Warner Bros. Consumer Products. The two keynote sessions will take place Tuesday, October 18, and will be followed by a Q&A session with the two executives. In addition, deservingly, Romanelli will be given a Lifetime Achievement Award from MIPCOM organizer Reed Midem. Another bravo! As an industry, we're at the top of our game because we always are in search of the "bravos" at varied trade events. Happy hunting!
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