—we opted to feature both, as they are both deserving of cover visuals and cover stories. Therefore, two limited-edition covers were issued this month—one with new Superman visuals and the other with new Tweety visuals. As superheroes continue to make their marks on retail shelves, WBCP will aim to provide more strength to its Superman franchise with a feature film release in June 2006. What's more, actor Brandon Routh, a relative newcomer, will play the role of this reporter-turned-superhero; actor newcomers seem to be a strategy that is working for Warner Bros. (and other studios), particularly for series material and franchise properties. Next, but certainly not second, WBCP is set to unveil this month a higher-end strategy for Tweety, the cute yet mischievous yellow canary of
fame. The edgy fashion collections that feature new Tweety artwork
s Official Show Preview features news from more than 200 exhibitors, L!censing University seminar schedule, and an exhibitor listing (as of press time). At press time, a total of 425 exhibitors included more than 150 newcomers. In addition, in cooperation with iHollywoodForum, Advanstar Communications (owner of
and Licensing International Show) will pair mobile content with the world of licensing, June 20. That's a new market and licensing opportunity in its infancy (check out our
supplement for the scoop on wireless). There's much more in this issue, including a salute to Mexico City-based licensing agency Tycoon celebrating its 15th anniversary and a Universal exclusive story on its upcoming
and "Curious George" projects, as well as other properties in development. Until next month...
JOYCEANN COONEY[email protected]
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