has embarked on a new
complete with a new logo, new tagline, new visual direction, new editorial focus and lineup.
aims to further lead the market. How? Come January 2006, rather than segmenting the individual categories (art, brands, character, entertainment, fashion, interactive, publishing, and sports) as has been our signature,
will get down to "the art of the deal" and "the art of crafting business plans." Our new tagline reflects just that: Concepts. Consumers. Channels. All the pieces of the pie you need to compete in today's environment. Our new design is best summed up as business driven with an international sensibility (that's because
now will include global coverage). Further, both the design and editorial will be digital friendly (in October, we officially launched our monthly e-zine, which allows us to reach more international subscribers), and will offer more and quick useful
s logo no longer will carry the exclamation point (so, when you receive your January 2006 issue, don't despair, it's us).
Yes, you will continue to hear from me monthly.
Our current Insider column (retail news & more), plus Who's News and events.
Research and statistics from the NPD Group, among other research companies.
A look at varied retail channels through the eyes of industry experts and analysts.
Research on varied demographics.
Bob Jenkins, who is based in the UK, joins our team as international editor, and will provide a glimpse of emerging markets, and the state of retail in territories outside the U.S.
Our current Close-Up column (a look at licensors and licensees) with a Q&A "case study" twist.
A "how-to" column.
Promotions, POP displays, QSR premiums, and direct-to-consumer marketing efforts.
New opportunities and successful initiatives.
Scene & Heard:
Snapshots of the deals, the people, and, the after hours from trade shows. Of course,
will continue to deliver timely news features, as well as trade show previews and reviews. Our Licenses Granted & Available page still will exist for your easy reference (plus, our
Finder is available online atwww.finder.licensemag.com
). We can't wait to unveil the new
. When we do, the question may become: "Why didn't you do it sooner?"
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