First Choice holidays and HIT Entertainment signed a three-year licensing deal for HIT Favourites for its First Choice Kids’ Academies children’s clubs from May 2008. HIT Favourites is the multibrand “umbrella” licensing strategy that the company launched at the British Toy Fair in January this year featuring its core properties—Bob the Builder, Thomas & Friends, Pingu, Angelina Ballerina, Fireman Sam, and Barney & Friends. The characters will appear across all First Choice Kid’s Academies from spring 2008. The academies are located at a range of resorts. The holiday firm’s new Families brochure features the HIT characters and the Academies will be fully branded with the characters.