First Act Plans One Direction Instruments

Global Merchandising Services, worldwide agent for the double platinum band, One Direction (1D), has inked a deal with First Act for a line of musical instruments.The line will include microphones, guitars, keyboards and other instruments featuring the Br

April 6, 2018

First Act Plans One Direction Instruments
1d.jpg

Global Merchandising Services, worldwide agent for the double platinum band, One Direction (1D), has inked a deal with First Act for a line of musical instruments.

The line will include microphones, guitars, keyboards and other instruments featuring the British boy band.

"1D's innate likeability, work-hard mentality and love for music garnered our immediate respect," says Jeff Walker, executive vice president of business development and marketing, First Act. "We look forward to collaborating with such an accomplished and influential group, whose music resonates with young fans around the world.”

The First Act line of 1D instruments will hit shelves this fall.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.