April 6, 2018
Global Merchandising Services, worldwide agent for the double platinum band, One Direction (1D), has inked a deal with First Act for a line of musical instruments.
The line will include microphones, guitars, keyboards and other instruments featuring the British boy band.
"1D's innate likeability, work-hard mentality and love for music garnered our immediate respect," says Jeff Walker, executive vice president of business development and marketing, First Act. "We look forward to collaborating with such an accomplished and influential group, whose music resonates with young fans around the world.”
The First Act line of 1D instruments will hit shelves this fall.
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