T.J. Morris, the 30-year-old U.K. supermarket chain, has signed a direct-to-retail deal with Chapman Entertainment to stock Fifi and the Flowertots and Roary the Racing Car products in more than 200 of its Home Bargains stores.
Products will include raincoats, swimsuits, wooden toys, confectionery and party products. The items will be available in spring 2011 throughout Home Bargains stores in the U.K.
"Fifi- and Roary-branded products will sell very well in our stores. We expect this to be a very strong range for us," says Joe Morris, operations director at T.J. Morris.
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