Cherokee, which has certainly endured the ups and downs of recession, bankruptcy and management changes, has its act together and is better positioned to seek new partners and bring a piece of American lifestyle to consumers around the globe.
It’s all part of a new approach that Stupp and his executive team call Licensing 3.0, which includes:
- Product design and development.
- Support services that include regular retail analytics and market research, as well as sourcing and manufacturing.
- Marketing, which includes promotions, in-store merchandising displays, signage and social media intiatives.
- Financial support services.
To read the full story on Cherokee’s new approach to licensing in the August issue, clickhere
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